IDENTITY PR’s clients are regularly positioned in high-profile publications, on television, radio and across digital media. When facilitating larger-scale, specialised media requests, Karen integrates with her extensive network of trusted affiliates – which span every facet of the ever-changing media landscape – utilising management teams, agents, record companies and artists to expand the international profiles of IDENTITY PR’s clients. By thinking outside the box, implementing creative solutions and optimising opportunities, Karen ensures IDENTITY PR’s clients are given an unprecedented edge. .

Seven-time British Formula One World Champion Sir Lewis Hamilton MBE, Tom Brady, Shaquille O’Neal, Pamela Anderson, The Black Eyed Peas, Chaka Khan, Lenny Kravitz, Alice Cooper, INXS, Kelly Rowland, Mel B, Paris and Nicky Hilton, Rita Ora, Joel Corry, Trey Songz, Jason Derulo, Aloe Blacc, The Veronicas, DJ Havana Brown, The Pussycat Dolls, Mischa Barton, Hilary Duff, Maren Morris, Max McNown and more.

IDENTITY PR regularly partners with leading touring agencies TEG Live, TEG Sport, Live Nation and The Lucky Group to execute PR campaigns for international tours and music festivals including ULTRA Australia, Tomorrowland, S2O.

Brands IDENTITY PR works with include; FIFA Women’s World Cup, Disney, Pixar, Dreamworks, Elizabeth Arden, Sephora, Agent Provocateur, Heineken, Puma, Champion Clothing, Peroni, BWS, INTEL, Guess, MOVA, Hot Wheels Monster Trucks, Jurassic World: The Exhibition, & Disney Jr Live!

IDENTITY PR has been a long-standing contractor for the Universal Music Group and BMG, working across both their local and international talent roster.