Launched by Karen Griffin in 2003, IDENTITY PR is a full-service, results-driven, boutique public relations company. IDENTITY PR specialises in customised publicity and marketing campaigns (traditional and/or social media), profile building and sourcing co-branding opportunities as well as tour, event and crisis management. 

Based in Sydney, IDENTITY PR proudly represents exciting artists and brands across the entertainment, music, sport, comedy, celebrity, beauty, lifestyle and consumer goods sectors within Australia and also on a global scale, as required.