“IDENTITY PR, the company that will change the face of PR in Australia.”
Billboard Magazine
Launched by Karen Griffin in 2003, IDENTITY PR is a full-service, results-driven, boutique public relations company. IDENTITY PR specialises in customised publicity and marketing campaigns (traditional and/or social media), profile building and sourcing co-branding opportunities as well as tour, event and crisis management.
Based in Sydney, IDENTITY PR proudly represents exciting artists and brands across the entertainment, music, sport, comedy, celebrity, beauty, lifestyle and consumer goods sectors within Australia and also on a global scale, as required.
Through our extensive network of contacts that span every facet of the media, we have the power to position our clients and their events in high profile publications, on television, radio and across digital media outlets. We excel in creating strategic celebrity alliances, events and co-branding efforts, which are tailored to suit the client and their unique needs. Combined with carefully planned pre and post media opportunities our client is guaranteed maximum exposure that allows our dedicated team to deliver stand out results every time.