“IDENTITY PR, the company that will change the face of PR in Australia.”

Billboard Magazine

Launched by Karen Griffin in 2003, IDENTITY PR is a full-service, results-driven, boutique public relations company. IDENTITY PR specialises in customised publicity and marketing campaigns (traditional and/or social media), profile building and sourcing co-branding opportunities as well as tour, event and crisis management. 

Based in Sydney, IDENTITY PR proudly represents exciting artists and brands across the entertainment, music, sport, comedy, celebrity, beauty, lifestyle and consumer goods sectors within Australia and also on a global scale, as required.

Through our extensive network of contacts that span every facet of the media, we have the power to position our clients and their events in high profile publications, on television, radio and across digital media outlets. We excel in creating strategic celebrity alliances, events and co-branding efforts, which are tailored to suit the client and their unique needs. Combined with carefully planned pre and post media opportunities our client is guaranteed maximum exposure that allows our dedicated team to deliver stand out results every time.

  • I wanted to reach out and share some resounding feedback on behalf of the Foxtel Group and Kayo Sports on the professionalism and ‘let’s make it happen’ attitude of Karen from IDENTITY PR. Karen - you absolutely went above and beyond to secure media commitments for the group to promote the Shaquille O’Neal event and was opportunistic in integrating key messaging across other media opportunities secured. It showed in the media coverage and launch of a first of its kind Pay Per View event in the market.

    Foxtel Group

  • Just a quick note of thanks for the great event last night. Great calibre of guests perfectly executed in a Peroni way. It is truly great to arrive at the event with the full confidence that it will all look perfect. Great job Identity PR team, again. You. are an important and reliable partner for us.

    Marco Seminaroti - Peroni Nastro Azzurro

  • Having worked with many publicists all over the world, Identity PR are not only among the very best in Australia, they are among the very best ANYWHERE. They consistently deliver A-level media and generate the type of impressions that move the dial.

    Jordan Berliant - Manager of Hanson, Blondie and Motley Crue

  • Karen and the Identity PR team are respected for their unwavering professionalism combined with an excellent understanding of the media process in Australia which they demonstrate with both national and international talent with WHO. This means delivering results on all levels, as well as being a joy to work with.

    WHO

  • IDENTITY PR is amazing! They do a great job and we are so happy to have them as part of Hilary's team for the past five years. They are our PR superstars and we enjoy working with them both personally and professionally. I wish we could clone them!

    Susan Duff, Hilary Duff International

  • With an audience of over 4 million listeners a week, The Kyle & Jackie O Show is extremely picky when it comes to the guests that we have on the show. You're always absolutely brilliant to work with. Thanks for a great year – you're one of the good ones!!!!

    Kyle and Jackie O Show

  • IDENTITY PR was responsible for the New Year’s Eve event in Sydney with special guests, Paris and Nicky Hilton. They generated over $30 million in positive PR coverage globally, which ran across all leading TV networks, major metro newspapers, radio stations, online and in weekly magazines. Their media work is first class and their ability to generate positive PR helped us achieve our objects. More importantly they were an absolute pleasure to work with.

    Anthony Goldman, Commquest, Marketing Director